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Shopify merchants · Australia

Driving traffic to giveaway products on your Shopify store

By The ROOPON Team

The highest-converting traffic for ROOPON package sales is usually traffic that already knows your brand. Your job is to route that traffic to specific Shopify product URLs — the same URLs you synced from the ROOPON app — so the purchase stays on your store.

Onboarding: Shopify seller start

Owned channels (start here)

  • Email: segment buyers vs non-buyers; highlight one campaign per send; link to PDP.
  • SMS: short copy + single CTA link to the product.
  • Storefront banner: point to a collection of active giveaway products.

Organic social

Short video and carousel posts work well when you show the prize theme and end date, then link in bio to your Shopify collection. Pin the active campaign comment with the direct product link.

Partners and micro-influencers

Give partners your Shopify product URL plus suggested wording. Make clear they must not promise a win; competitions are subject to terms published for each campaign.

What not to do

  • Do not imply guaranteed prizes or misleading odds.
  • Do not send people to confusing off-store flows when your goal is a Shopify sale.

If collaborators ask how ROOPON accounts and Shopify payouts work, send them to /shopify/start before they install or ask for dashboard access.

Related guides

Add ROOPON to your Shopify store

Zero inventory, revenue share on access sales, and giveaway infrastructure handled for you.

Connect your Shopify store