What Is ESG and Ethical Investing?
Environmental, Social and Governance (ESG) investing applies non-financial criteria to investment selection. In Australia, the terms 'ESG investing,' 'socially responsible investing (SRI),' 'sustainable investing,' and 'ethical investing' are often used interchangeably - but they describe meaningfully different approaches. Understanding the distinctions prevents misalignment between your values and your actual portfolio.
- ESG integration: Uses ESG scores as additional data points in investment analysis - not to exclude companies, but to identify risks and opportunities that traditional financial analysis may miss. A company with poor governance may have higher litigation risk; a company with high carbon intensity may face future regulatory costs. ESG integration does not exclude any sectors - it adjusts weightings based on ESG metrics alongside financial metrics.
- Negative (exclusionary) screening: Excludes specific industries or activities from the portfolio - tobacco, weapons, gambling, fossil fuels, adult entertainment, or other categories defined by the investor or fund manager. This is the most common approach in retail 'ethical' funds. The exclusions vary significantly between funds - always check the specific exclusion list.
- Positive (best-in-class) screening: Selects the companies with the highest ESG scores within each sector - even if the sector itself is controversial. This approach retains sector diversification but tilts toward better-behaved companies. An oil company with strong environmental practices and governance might be included in a best-in-class fund.
- Impact investing: Directly targets investments that generate measurable positive environmental or social outcomes - green bonds, affordable housing, microfinance. More common in institutional and wholesale markets than in ASX-listed retail ETFs.
- ASIC and greenwashing: ASIC has been actively prosecuting greenwashing - where funds or companies make misleading sustainability claims. In 2023-24, ASIC took action against multiple Australian financial institutions for overstating ESG credentials. Always read the fund's investment mandate and exclusion list rather than relying on marketing language.
Australian ESG ETFs Compared
The Australian ESG ETF market has grown substantially - investors now have a range of options from broad global ethical ETFs to specific thematic funds. These are the major options available on the ASX.
- ETHI - BetaShares Global Sustainability Leaders ETF: Tracks the Nasdaq Future Global Sustainability Leaders Index. Holds approximately 200 global large-cap companies screened for ESG criteria - excludes fossil fuels, tobacco, weapons, gambling, nuclear power, and other categories. Tilts toward technology (Microsoft, Apple, Alphabet are typically top holdings). MER: 0.59%/year. AUD-hedged option not available - full USD/AUD currency exposure. One of the most popular ethical ETFs in Australia by funds under management.
- FAIR - BetaShares Australian Sustainability Leaders ETF: Australian equities version. Tracks the Nasdaq Australian Sustainability Leaders Index. Excludes fossil fuel producers, weapons, gambling, tobacco, and other screens. Holds approximately 80–100 ASX-listed companies. MER: 0.49%/year. Provides Australian franking credits on dividends. Sector-heavy in financials, healthcare, and technology - significantly underweights resources vs the ASX 200.
- VESG - Vanguard Ethically Conscious International Shares Index ETF: Vanguard's approach - broad global index with ethical exclusions applied. Excludes companies involved in adult entertainment, alcohol, gambling, tobacco, weapons, fossil fuels, and companies with significant ESG controversies. MER: 0.18%/year - the lowest-cost ESG ETF on ASX for international equities. Tracks a Morningstar Developed Markets index variant.
- HGBL - BetaShares Global Sustainability Leaders ETF (Currency Hedged): The AUD-hedged version of global ESG exposure. MER: 0.62%/year. Suitable for investors who want global ethical exposure without currency risk - useful when AUD is expected to appreciate.
- ESGI - L1 Capital International ESG Leaders ETF: Actively managed global ESG fund. MER: 0.70%/year + 15% performance fee above index. Active management adds cost - only worthwhile if consistent outperformance is delivered after fees.
- Vanguard Australian Shares Ethically Conscious ETF (VETH): Vanguard's Australian ethical ETF. Excludes fossil fuels, weapons, tobacco, gambling, and ESG controversies. MER: 0.16%/year - low cost. Tracks the Solactive Australia 200 Ethically Conscious Index.
Greenwashing Risk and How to Protect Yourself
Greenwashing is the practice of making misleading or unsubstantiated sustainability claims. In the managed fund context, this includes funds marketing themselves as 'green' or 'ethical' while holding companies that contradict those claims. ASIC's enforcement actions have made this a real compliance risk for fund managers - but investors must still do their own due diligence.
- Read the Product Disclosure Statement (PDS): The PDS contains the binding investment mandate - the specific exclusions and screens that apply. Marketing materials are not legally binding. If a fund says it excludes fossil fuels, the PDS should define precisely what that means (exploration companies? retailers? gas as a transition fuel?).
- Check the actual holdings: All ASX-listed ETFs publish their holdings monthly or quarterly. Download the holdings list and check whether any of the companies contradict the fund's stated ESG credentials. Tools like the Responsible Returns website (Australian) allow investors to compare fund holdings against specific ethical criteria.
- Understand what 'fossil fuel free' means: Some funds exclude coal but retain oil and gas. Others exclude all fossil fuel producers but retain utilities that use fossil fuels. 'Fossil fuel free' is not standardised - check the specific definition.
- ASIC regulatory guidance: ASIC's INFO 271 (How to avoid greenwashing) sets out the regulator's expectations for sustainability claims. Funds using terms like 'clean,' 'green,' 'sustainable,' or 'ethical' must be able to substantiate these claims specifically. ASIC has issued infringement notices and commenced civil proceedings against funds for greenwashing - a significant deterrent.
- Carbon intensity data: Many ESG data providers (MSCI, Sustainalytics, Morningstar) publish carbon intensity data for funds - the weighted average carbon emissions per $1M of revenue of the portfolio. Comparing carbon intensity across funds provides an objective measure of environmental performance that cuts through marketing language.
Performance, Portfolio Role and SMSF ESG
A common question for ESG investors is whether ethical exclusions cost returns. The evidence is nuanced - and the answer depends on time period, geography, and the specific screens applied.
- Performance - the evidence: ETHI and similar technology-heavy global ethical ETFs significantly outperformed traditional indices during the 2015–2021 technology bull market (because they were overweight tech and underweight energy). They underperformed during the 2022 energy price surge (when fossil fuel exclusions cost returns as energy stocks surged). Over a full market cycle, well-constructed ESG ETFs have generally performed in line with or slightly above traditional indices - but this is not guaranteed going forward.
- Sector concentration risk: Australian ESG ETFs (FAIR, VETH) significantly underweight the resources sector (which represents ~25% of the ASX 200 but is often excluded for environmental reasons). In years when resources outperform (2022, for example), these funds materially lag the ASX 200. Investors should understand this sector bias explicitly - it is a feature, not a bug, of the ethical screen, but it creates tracking error that may persist for extended periods.
- Combining ESG and non-ESG: Some investors hold a core ESG portfolio for values alignment and a smaller satellite allocation to a broader index or sector ETF for diversification - accepting some exposure to excluded industries to reduce concentration risk. This is a legitimate approach that depends on the degree of values-expression the investor wants.
- SMSF and ethical investing: SMSFs have full flexibility to construct an ESG portfolio - direct shares, ASX-listed ESG ETFs, green bonds, or unlisted ethical managed funds. The investment strategy must document the ESG approach and explain how it satisfies the sole purpose test (investment for retirement benefit) and SIS Act requirements. An SMSF's ESG exclusions should be documented in the investment strategy - not just implied.
- Super fund ESG options: Most major industry and retail super funds now offer an ethical or sustainable investment option (often called 'sustainable,' 'responsible,' or 'socially conscious'). Compare the MER and specific exclusions of the super fund's ESG option against ASX-listed ETF alternatives - some super fund ESG options carry materially higher fees than equivalent ETF portfolios.
Roopon: Good for Your Wallet, Good for Your Values
Investing ethically and spending smartly go hand in hand. Roopon members access exclusive weekly discounts on groceries, fuel, dining, health and entertainment from our Australian partner network - helping you save more of what you earn to invest more of what you believe in. from $19.99/month, the value is clear.
Active members can win cash or other prizes in the published campaign (see /giveaways) - a values-neutral windfall available to every member. See /giveaways for live prizes and partner deals.
Ready to Start Winning?
Join Roopon today for exclusive member discounts plus FREE included prize-draw entries per your plan and published campaign terms.

